Neversecond is the official performance nutrition partner of the Buffalo Marathon
Neversecond is proud to announce our role as the Official Performance Nutrition Partner of the Buffalo Marathon. Trusted by the world’s best in long-course triathlon, off-road cycling, and trail running, Neversecond has built its reputation on fueling peak performance at the highest level. Now, we’re bringing that same science-driven approach to the streets of Buffalo—supporting every marathon and half marathon participant in their pursuit of a personal best. From elite athletes to first-time finishers, our mission is simple: fuel smarter, go further.
CHOOSE YOUR RACE PACK
Our Marathon Full and Half Marathon Packs are designed to make fueling simple, seamless, and stress-free from start to finish. Each pack includes a durable 500ml water bottle for convenient hydration, a serving of C90 High Carb Mix to prime your body with a powerful carbohydrate pre-load before the race, and a carefully selected assortment of Neversecond Energy Gels, both caffeinated and non-caffeinated, to keep you energized and performing at your best on race day. Whether you’re lining up for the full 26.2 miles or the half marathon, these all-in-one packs ensure you have every essential tool to fuel smart, stay strong, and cross the finish line with confidence.
Why a Fueling Strategy Matters
Optimal endurance performance is supported by a consistent intake of carbohydrate and appropriate hydration throughout exercise. Rather than fueling only when energy begins to decline, establish a nutrition plan before you start and consume products at regular intervals to maintain carbohydrate availability. Neversecond's modular product system allows you to tailor carbohydrate and sodium intake to the demands of your session, race and personal physiology.
The Science Behind the System
Great sports nutrition isn't about adding overhyped ingredients. It's about selecting the right ones. Every Neversecond C-Series product is formulated using evidence-based sports nutrition principles, with carefully considered carbohydrate delivery, sodium levels and ingredient choices that work together as part of a complete fueling system for endurance athletes.
30g Carbohydrates per Gel
C30 Energy Gels deliver 30 grams of carbohydrate per gel, giving athletes the exact fueling they need without guesswork. The 2:1 maltodextrin-to-fructose blend ensures maximum absorption for sustained high-intensity performance.
Isotonic for Fast Absorption
Unlike sticky traditional gels, C30 Energy Gels are isotonic and more like a thick liquid, which means they absorb faster and are easier on the stomach. Athletes can take them with or without water, making them ideal for race conditions where hydration timing varies.
200mg Sodium for Optimal Hydration
Every C30 Energy Gel includes 200mg of sodium, the key electrolyte that drives fluid absorption and supports hydration balance. This sodium-to-carbohydrate ratio is carefully engineered to reduce dehydration risk and keep muscles performing at their best for longer.
Mild Flavor and a Low Sweetness Profile
C30 Energy Gels feature mild, low-sweetness flavors that prevent taste fatigue during long events. Whether fueling for a marathon, Ironman, or ultra, the light taste makes it easier to consume multiple gels over hours of hard effort.
Trusted by Elite Athletes
Developed with the input of world-class endurance athletes and grounded in cutting-edge sports science, C30 Energy Gels are the gold standard in performance fueling. Athletes around the world rely on Neversecond for consistent energy, hydration, and fueling precision that powers personal bests.
Fuel Guides
Step-by-step plans for popular race distances.
Carb Load Before Race Day
