Our Story

We celebrate the endurance athlete

Our Story

We celebrate the endurance athlete

Founders

Meet our founders

Our team has more than 100 years of collective experience working with some of the best teams and athletes on the planet.

Whether a professional athlete or an amateur training for their first marathon, athletes often rely on misinformation and myths. Frequently, they aren’t using sports nutrition in a systematic fashion to optimize their performance.

Our science-driven products and unique guidance system empower all athletes to plan, test, and perfect their performance nutrition.

Bill Armstrong

Chief Executive Officer

Loren Armstrong

Chief Operations Officer

Founders

Meet our founders

Our team has more than 100 years of collective experience working with some of the best teams and athletes on the planet.

Whether a professional athlete or an amateur training for their first marathon, athletes often rely on misinformation and myths. Frequently, they aren’t using sports nutrition in a systematic fashion to optimize their performance.

Our science-driven products and unique guidance system empower all athletes to plan, test, and perfect their performance nutrition.

NEVERSECOND Performance Lab™

Research. Develop. Test. Repeat.

Based in the UK and directed by Dr. Asker Jeukendrup, The NEVERSECOND Performance Lab™ is where we run our own clinical trials to test, validate and improve our products.

As the individual needs of athletes can vary, we help athletes optimize their performance nutrition with supportive data.

Through listening, testing and revision, our athletes help us make the best products and contribute to scientific discovery.

We work hand-in-glove with athletes and teams to develop groundbreaking new products that improve performance.

NEVERSECOND Performance Lab™

Research. Develop. Test. Repeat.

Based in the UK and directed by Dr. Asker Jeukendrup, The NEVERSECOND Performance Lab™ is where we run our own clinical trials to test, validate and improve our products.

As the individual needs of athletes can vary, we help athletes optimize their performance nutrition with supportive data.

Through listening, testing and revision, our athletes help us make the best products and contribute to scientific discovery.

We work hand-in-glove with athletes and teams to develop groundbreaking new products that improve performance.

Our Teams and Athletes

EF Education - NIPPO

Professional Cycling Team

Featured Products

C30 Sports Drink

20-Serving Resealable Pack

Citrus

C30 Variety Pack

6-Unit Pack

C30 Energy Gel

12-Unit Pack

C30 Energy Gel + Caffeine

12-Unit Pack