Collegiate Performance
Fueling What Comes Next
The US collegiate system is a global proving ground, bringing together many of the world’s most promising athletes to compete, develop, and pursue what comes next. Already trusted by many of the world’s best endurance athletes, Neversecond is building the next great American performance nutrition brand, bringing evidence-based fueling, batch-by-batch Informed Sport testing, and world-class performance nutrition support to the collegiate programs developing the next generation.
Student-Athletes
Neversecond Team Elite
Neversecond Team Elite brings together select collegiate endurance athletes who are serious about performance and where their sport can take them. Through world-class fueling, performance nutrition support and a direct relationship with Neversecond, we help you get more from today while preparing you for what comes next.
Neversecond Team Elite applications now being accepted through September 30.
Eligibility
The program is designed for select student-athletes competing at US colleges and universities, with an initial focus on NCAA Division I and Division II cross-country, track & field and other endurance sports.
Regions & Availability
The program is currently available to qualifying student-athletes attending colleges and universities in the United States. Athlete partnerships are intentionally limited and highly selective.
Requirements & Expectations
Athletes are expected to use Neversecond as their primary endurance fueling system, maintain agreed category exclusivity, fulfill defined NIL and content obligations, provide product feedback and represent the brand professionally.
Benefits & Product Access
Benefits include a complimentary product stipend, apparel, early product access, event support, education, affiliate opportunities, content collaboration and individual NIL compensation depending on partnership level.
Application & Partnership
Student-athletes may apply directly regardless of whether their university currently partners with Neversecond. Each athlete is reviewed individually, and selected applicants will be contacted to discuss product experience, NIL requirements, expectations and potential partnership structure.
What you receive
Neversecond fueling, hydration and recovery products to support training and competition.
Paid opportunities for select athletes tied to legitimate content, marketing and promotional activities.
Direct access to evidence-based fueling guidance, education and expertise designed to support consistent high performance.
The opportunity to build a relationship with Neversecond that can extend beyond collegiate competition.
What We Look For
Proven performance today, with the potential to compete at the highest levels tomorrow.
Genuine experience with Neversecond products and a clear understanding of how they support your training and competition.
The ability to share your journey, training and performance in a way that feels genuine, engaging and distinctly your own.
Leadership, work ethic, professionalism and how you represent yourself and your team.
Colleges and Universities
Collegiate Performance Program
Neversecond partners with select collegiate athletic programs to make evidence-based performance nutrition more accessible, practical, and integrated into everyday training and competition. Through preferred product access, performance nutrition education and direct support, we work alongside coaches and performance staff to help athletes understand and apply the role of nutrition in supporting consistent, high-level performance.
Eligibility
The program is designed primarily for select NCAA Division I programs and leading Division II programs, with an initial focus on endurance sports where fueling plays a meaningful role in performance.
Regions & Availability
Our Collegiate Performance Program is currently available to qualifying colleges and universities in the United States. Participation and partnership level are subject to Neversecond review, program capacity and product availability.
Requirements & Expectations
Partner programs should be committed to meaningful product use, athlete fueling education, communication and ongoing engagement. Specific expectations are determined by the structure and level of each partnership.
Benefits & Product Access
Benefits may include preferred team and athlete pricing, product support, ordering access, fueling education, coach and sports dietitian resources, product testing, campus engagement and other program-specific opportunities.
Applications and Partnership
Programs may submit an inquiry for consideration. Our team reviews each program individually and works with qualifying coaches, sports dietitians or performance staff to determine the appropriate partnership structure.
What Your Team Receives
Institutional pricing designed to make performance nutrition more accessible across the program.
Evidence-based education for athletes, coaches, nutritionists and performance staff.
Direct support from Neversecond to help integrate fueling into training and competition.
A potential pathway for standout athletes to develop individual relationships with Neversecond.
What We Look For
A program culture that prioritizes athlete development, consistent high performance and the pursuit of excellence.
A commitment to making evidence-based fueling a consistent part of how athletes prepare, train and compete.
Coaches, nutritionists and performance staff who see fueling as part of consistent high performance.
Opportunities to work together around athletes, performance, content and product.
Frequently Asked Questions
What is the Neversecond Collegiate Performance Program?
The Collegiate Performance Program connects select US colleges, universities, and student-athletes with Neversecond through performance nutrition partnerships, product access, education, and athlete opportunities.
Who is eligible to participate?
The program is primarily designed for NCAA Division I and Division II athletic programs and student-athletes at US colleges and universities. Participation is selective and subject to Neversecond review and approval.
Which sports are eligible?
Our initial focus is on endurance and endurance-related sports where fueling and hydration play a meaningful role in training and competition. We may consider athletes and programs in other sports where there is a strong performance and brand fit.
Is there a cost for universities to participate?
There is no membership fee to become a Collegiate Performance Partner. Approved programs may receive preferred institutional pricing and other benefits based on the structure and level of the partnership.
What benefits do university programs receive?
Benefits may include preferred product access, performance nutrition education, product testing and feedback opportunities, and direct support from Neversecond. Specific benefits may vary according to the program and partnership.
Do student-athletes receive free product or compensation?
Benefits are determined individually and may include preferred or complimentary product, education, testing opportunities, and brand exposure. Select athletes may also qualify for paid NIL partnerships tied to defined commercial deliverables.
Can an athlete apply if their university is not a Neversecond partner?
Yes. University and individual athlete partnerships are separate, so qualifying student-athletes may apply regardless of whether their college or university currently participates in the Collegiate Performance Program.
Are Neversecond athlete partnerships exclusive?
Athletes selected for individual partnerships are required to use Neversecond exclusively within relevant performance nutrition, fueling, hydration, or recovery categories. Any specific exclusivity requirements will be clearly defined before a partnership begins.
How are university programs and athletes selected?
We evaluate each opportunity individually. For programs, we consider needs, engagement, and overall partnership potential; for athletes, we look beyond results to performance, potential, character, communication, professionalism, product use, and alignment with Neversecond.
How do I apply or get started?
Universities and student-athletes should complete the appropriate inquiry or application form on this page. Our team will review the submission and contact applicants where we believe there is a strong potential fit.
Fueling what comes next
Have questions about our Team Elite or our Collegiate Performance Program? Reach our team anytime at hello@never2.com.
