Performance nutrition partnerships providing teams with preferred product access, fueling education, and ongoing program support.
Individual NIL partnerships providing select athletes with product support, paid opportunities, and a pathway to grow with Neversecond beyond college.
Universities and Colleges
Neversecond Collegiate Performance Program
Neversecond partners with select collegiate athletic programs to make evidence-based performance nutrition more accessible, practical, and integrated into everyday training and competition. Through preferred product access, performance nutrition education, and direct support, we work alongside coaches and performance staff to help athletes understand and apply the role of nutrition in supporting consistent, high-level performance.
Eligibility
The program is designed primarily for select NCAA Division I programs and leading Division II programs, with an initial focus on endurance sports where fueling plays a meaningful role in performance.
Regions & Availability
Our Collegiate Performance Program is currently available to qualifying colleges and universities in the United States. Participation and partnership level are subject to Neversecond review, program capacity and product availability.
Requirements & Expectations
Partner programs should be committed to meaningful product use, athlete fueling education, communication and ongoing engagement. Specific expectations are determined by the structure and level of each partnership.
Benefits & Product Access
Benefits may include preferred team and athlete pricing, product support, ordering access, fueling education, coach and sports dietitian resources, product testing, campus engagement and other program-specific opportunities.
Applications and Partnership
Programs may submit an inquiry for consideration. Our team reviews each program individually and works with qualifying coaches, sports dietitians or performance staff to determine the appropriate partnership structure.
What Your Team Receives
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What We Look For
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Student-Athletes
Neversecond Collegiate Athlete Team
Neversecond partners with select collegiate athletes who combine performance, potential and character with a thoughtful approach to fueling and it's role in preparation. Our goal is to support athletes at an important stage of their development, providing access to proven sports nutrition, education and real-world fueling strategies while building authentic relationships that can grow beyond collegiate competition, wherever their sport ultimately takes them.
Eligibility
The program is designed for select student-athletes competing at US colleges and universities, with an initial focus on NCAA Division I and Division II cross-country, track & field and other endurance sports.
Regions & Availability
The program is currently available to qualifying student-athletes attending colleges and universities in the United States. Athlete partnerships are intentionally limited and highly selective.
Requirements & Expectations
Athletes are expected to use Neversecond as their primary endurance fueling system, maintain agreed category exclusivity, fulfill defined NIL and content obligations, provide product feedback and represent the brand professionally.
Benefits & Product Access
Benefits may include complimentary product, apparel, early product access, event support, performance nutrition education, affiliate opportunities, content collaboration, and individual NIL compensation depending on partnership level.
Application & Partnership
Student-athletes may apply directly regardless of whether their university currently partners with Neversecond. Each athlete is reviewed individually, and selected applicants will be contacted to discuss product experience, NIL requirements, expectations and potential partnership structure.
What you receive
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What We Look For
Active contribution to endurance sport.
Genuine use of Neversecond products.
Participation, education and communication.
Shared commitment to performance and science.
Frequently Asked Questions
What is the Neversecond Collegiate Performance Program?
The Collegiate Performance Program connects select U.S. colleges, universities, and student-athletes with Neversecond through performance nutrition partnerships, product access, education, and athlete opportunities.
Who is eligible to participate?
The program is primarily designed for NCAA Division I and Division II athletic programs and student-athletes at U.S. colleges and universities. Participation is selective and subject to Neversecond review and approval.
Which sports are eligible?
Our initial focus is on endurance and endurance-related sports where fueling and hydration play a meaningful role in training and competition. We may consider athletes and programs in other sports where there is a strong performance and brand fit.
Is there a cost for universities to participate?
There is no membership fee to become a Collegiate Performance Partner. Approved programs may receive preferred institutional pricing and other benefits based on the structure and level of the partnership.
What benefits do university programs receive?
Benefits may include preferred product access, performance nutrition education, product testing and feedback opportunities, and direct support from Neversecond. Specific benefits may vary according to the program and partnership.
Do student-athletes receive free product or compensation?
Benefits are determined individually and may include preferred or complimentary product, education, testing opportunities, and brand exposure. Select athletes may also qualify for paid NIL partnerships tied to defined commercial deliverables.
Can an athlete apply if their university is not a Neversecond partner?
Yes. University and individual athlete partnerships are separate, so qualifying student-athletes may apply regardless of whether their college or university currently participates in the Collegiate Performance Program.
Are Neversecond athlete partnerships exclusive?
Athletes selected for individual partnerships are required to use Neversecond exclusively within relevant performance nutrition, fueling, hydration, or recovery categories. Any specific exclusivity requirements will be clearly defined before a partnership begins.
How are university programs and athletes selected?
We evaluate each opportunity individually. For programs, we consider needs, engagement, and overall partnership potential; for athletes, we look beyond results to performance, potential, character, communication, professionalism, product use, and alignment with Neversecond.
How do I apply or get started?
Universities and student-athletes should complete the appropriate inquiry or application form on this page. Our team will review the submission and contact applicants where we believe there is a strong potential fit.
Fueling what comes next.
Have questions about our Collegiate Performance Program? Reach our team anytime at hello@never2.com.
