TRES MANERAS DE ASOCIARSE
Actualmente tenemos tres programas para explorar, y siempre son bienvenidas nuevas ideas. Si tienes alguna pregunta o idea concreta, escríbenos a hello@never2.com.
For individual endurance athletes who train, race and want to represent Neversecond.
Fueling support and preferred access for endurance teams, clubs and their athletes.
For professionals helping endurance athletes train, fuel and perform better.
On-course nutrition and partnership opportunities for endurance events.
Ambassador Program
The Neversecond Ambassador Program brings together endurance athletes who actively contribute to the communities where they train, race, and connect. The program provides product access, education, merchandise, and opportunities to share and engage with Neversecond while helping athletes build a deeper understanding of fueling, hydration, and recovery.
Eligibility
The Neversecond Ambassador Program is a community-based program designed to support a broad and diverse network of endurance athletes. Members should be active participants in their endurance community—whether through local clubs, teams, events, social networks, or a combination of both—and share a genuine connection to endurance sport.
Regions & Availability
The Ambassador Program is currently available to athletes located in the United States and Europe, based on the regions we can reliably serve from our primary U.S. and European warehouses.
Requirements & Expectations
Ambassadors are expected to use Neversecond exclusively for their fueling, hydration, and recovery needs during training and racing. We also recommend sharing Neversecond through your social channels at least once per month, highlighting authentic product use, training, racing, or participation in the endurance community.
Benefits & Product Access
Ambassadors receive a 30% everyday discount on Neversecond products, along with ongoing access to Neversecond-branded merchandise. Members also receive educational resources, opportunities for content sharing and community engagement, and early access to select new products, launches, and promotions.
2027 Applications Reviewed Starting September 15
Applications are reviewed on a rolling basis, with most applicants receiving a response within 2–3 weeks. Ambassador membership is renewed annually to ensure continued alignment and active participation in the program. Applications for the 2027 Neversecond Ambassador Program will be reviewed after September 15.
Team & Club Program
The Neversecond Team & Club Partner Program helps endurance organizations make science-backed fueling more accessible across their entire community. The program provides benefits for both team and club leadership and individual athletes, along with education, product access, and resources to help members fuel more effectively for training and racing.
Eligibility
The Neversecond Team & Club Partner Program is designed for endurance teams, clubs, and organized training communities that actively support athletes through training, racing, and community participation. Partners should have an established and engaged membership and a genuine connection to endurance sport.
Regions & Availability
The Team & Club Partner Program is currently available to organizations located in the United States and Europe, based on the regions we can reliably serve from our primary U.S. and European warehouses.
Requirements & Expectations
Partner teams and clubs are expected to actively integrate Neversecond into their endurance community and encourage members to use Neversecond for their fueling, hydration, and recovery needs during training and racing. Partners should also help introduce Neversecond through club communications, events, social channels, and other relevant community activities.
Benefits & Product Access
Team and club management receive a 50% discount, while participating athletes receive a 30% everyday discount on Neversecond products. Partners also receive access to educational resources, select Neversecond-branded merchandise, content-sharing opportunities, and access to new products, launches, and promotions.
Application & Membership
Applications are reviewed on a rolling basis, with most organizations receiving a response within 2–3 weeks. Team & Club Partner Program membership is renewed annually to ensure continued alignment and active participation. Applications for 2027 partnerships are now open.
Coach & Nutritionist Program
The Neversecond Coach & Nutritionist Partner Program supports professionals who play an active role in how endurance athletes train, fuel, recover, and perform. The program provides preferred product access, education, and resources that allow coaches and nutrition professionals to experience the Neversecond system firsthand and confidently incorporate evidence-based fueling strategies into their work with athletes.
Eligibility
The program is designed for active endurance coaches, sports nutritionists, dietitians, and other qualified professionals who directly work with or advise endurance athletes. Members should have an established coaching, nutrition, or athlete-support practice and an active connection to the endurance community.
Regions & Availability
The Coach & Nutritionist Partner Program is currently available to professionals located in the United States and Europe, based on the regions we can reliably serve from our primary U.S. and European warehouses.
Requirements & Expectations
Members should actively work with endurance athletes and have a genuine interest in evidence-based sports nutrition and fueling. Partners are encouraged to become familiar with the Neversecond fueling system, use the products themselves where appropriate, and share relevant Neversecond education and product recommendations with athletes when they believe they are a good fit.
Benefits & Product Access
Members receive preferred Neversecond product pricing, along with access to educational resources, product information, new product introductions, select Neversecond-branded merchandise, content-sharing opportunities, and promotions. The program is designed to give professionals the tools and firsthand product experience needed to better support the athletes they work with.
Application & Membership
Applications are reviewed on a rolling basis, with most applicants receiving a response within 2–3 weeks. Membership is renewed annually to ensure members remain active within the endurance community and aligned with the program. Applications for the 2027 Coach & Nutritionist Partner Program are now open.
Race Sponsorship
Our Race Nutrition Partnership helps endurance events provide athletes with proven, science-backed fueling on race day. The program gives race organizers access to Neversecond products for on-course nutrition, along with support and resources to help integrate fueling into the athlete experience, from pre-race communication through race day.
Eligibility
The program is designed primarily for endurance events with fewer than 1,000 participants, including running, trail running, cycling, triathlon, and other endurance events. Larger events and events with more extensive sponsorship requirements are also welcome to contact us and may be considered separately for a customized partnership.
Program Structure
Approved events are set up with a dedicated Race Nutrition Partner account, providing direct access to Neversecond products for race-day and event-related needs. The program is designed to make professional-level race nutrition accessible to smaller and growing events without requiring a traditional sponsorship agreement.
Regions & Availability
The Race Nutrition Partnership is currently available directly to events in the United States and Europe, where we can support partners through our primary warehouses. Events outside these regions are still encouraged to contact us; where possible, we will connect organizers with the appropriate Neversecond distributor in their market.
Product Access & Fulfillment
Approved events receive access to Race Nutrition Partner pricing and order directly through their Neversecond account. Once an order is placed, products are fulfilled and shipped from our Iowa warehouse, allowing events to manage their nutrition requirements directly and order according to their individual race needs.
Application & Account Setup
Race Nutrition Partnership applications are typically reviewed and responded to within 48–72 hours. Once approved, creation and setup of the event's Race Nutrition Partner account generally takes an additional 48–72 hours. Once the account is active, organizers can access the program and begin placing orders for their event.
What We Look For
Frequently Asked Questions
Which Neversecond partnership program is right for me?
If you're applying as an individual athlete, the Ambassador Program is the best place to start. Teams and clubs should apply through the Team & Club Partner Program, while coaches and sports nutrition professionals should use the Coach & Nutritionist Partner Program. Race directors and event organizers should apply through our Race Nutrition Partnership.
Where are Neversecond partnership programs available?
Our partnership programs are currently available directly in the United States and Europe, where we can reliably ship from our primary warehouses. If you're organizing an event outside these regions, we still encourage you to contact us—we may be able to connect you with a Neversecond distributor in your market.
Do I need a large social media following to become a Neversecond Ambassador?
No. The Ambassador Program is community-based, and follower count isn't the only thing we look at. We're interested in athletes who are genuinely active within endurance sport, whether that's through a local running or cycling community, a team or club, events, social media, or a combination of these.
What does Neversecond look for in a partnership applicant?
We look for people and organizations that are genuinely involved in endurance sport and aligned with how we approach performance and sports nutrition. Community involvement, engagement, belief in the products, and a willingness to build an authentic relationship with Neversecond matter more than simply having a large audience.
What benefits do Neversecond Ambassadors receive?
Neversecond Ambassadors receive a 30% everyday product discount, along with ongoing Neversecond-branded merchandise, educational opportunities, content-sharing opportunities, and access to select new products, launches, and promotions.
CWhat benefits are available to Neversecond partner teams and clubs?
Approved teams and clubs receive benefits at both the organization and athlete level. Team and club management receive a 50% product discount, while participating athletes receive a 30% everyday discount. Partners can also receive educational resources, merchandise, content opportunities, and access to select product launches and promotions.
What is expected of a Neversecond Ambassador?
Ambassadors should use Neversecond exclusively for their fueling, hydration, and recovery needs during training and racing. We also recommend sharing Neversecond through social media approximately once per month. We want that content to be genuine—how you're training, racing, fueling, or participating in your endurance community is far more useful than a forced product post.
Who can apply for the Coach & Nutritionist Partner Program?
The program is intended for active endurance coaches, sports nutritionists, dietitians, and other qualified professionals who directly work with or advise endurance athletes. The goal is to give professionals firsthand product experience, education, and resources they can use when helping athletes develop effective fueling strategies.
How does the Neversecond Race Nutrition Partnership work?
The program is designed primarily for endurance events with fewer than 1,000 participants. Approved events receive a Race Nutrition Partner account that provides direct access to Neversecond products for on-course and event-related nutrition. U.S. Race Nutrition Partner orders are fulfilled from our Comanche, Iowa warehouse. Larger events are welcome to contact us as well, as they may be better suited to a customized sponsorship arrangement.
How long does the partnership application process take?
Ambassador, Team & Club, and Coach & Nutritionist applications are generally reviewed within 2–3 weeks, and membership is renewed annually. Race Nutrition Partnership applications move more quickly and are typically answered within 48–72 hours; once approved, account setup generally takes another 48–72 hours. Applications for our 2027 partnership programs are now open.
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