Our Partners in Performance

Our coach and nutritionist partners are at the center of athlete development. They create environments where education, consistency, and smarter fueling translate directly into performance. We support them with evidence-based nutrition, practical tools, and ongoing education—so every athlete they work with can train with confidence and perform when it matters most. Together, we’re raising the standard for endurance fueling and athlete support.

Neversecond is the official performance nutrition partner of Baring Performance Management
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Baring Performance Management

Elliott Baring is a science-driven cycling coach who blends evidence-based training with over a decade of applied experience in exercise physiology. With a background as a Physiology Lab Director and a degree in Exercise Physiology, he brings a research-focused yet practical approach to athlete development. Elliott emphasizes long-term sustainability, balancing training with the demands of life and building happy, healthy, lifelong athletes. Alongside coaching, he continues to pursue his own personal racing through off-road endurance mountain bike, gravel and skimo racing in the colder months. 

Neversecond is the official performance nutrition partner of Boundless Coaching
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Boundless Coaching

At Boundless Coaching, we specialize in endurance coaching for athletes of all levels and all endurance sports. We help athletes pursue bold goals that lead to transformation – not just physically, but mentally and emotionally. It's not just about performance; it's about living a richer, more fulfilling life beyond the finish line. We're here to help you create bold goals, discover real growth, and reach beyond your Boundless potential. Fill out a training application be matched with one of our Boundless coaches.

Neversecond is the official performance nutrition partner of Cinch Cycling Coaching
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Cinch Cycling Coaching

Neversecond is proud to partner with CINCH Cycling, the Longmont, Colorado–based coaching and racing program led by Kourtney and former WorldTour rider Tom Danielson. CINCH’s systemized, science-driven approach to athlete development aligns seamlessly with our precision fueling philosophy, and we work closely together throughout the season at training camps and races. Our teams lean on each other to stay at the forefront of research, innovation, and best practices so athletes can continually elevate their performance. This partnership reflects our shared commitment to education, progress, and helping athletes reach their true potential.

Neversecond is the official performance nutrition partner of Contour Edurance
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Contour Endurance

Here at Contour Endurance, we know performance isn't given; it's intentionally crafted. We do this by equipping athletes for sustainable performance through fitness coaching, mindset development, and on-bike skills coaching.A showcase of the work we do is our process-first team, Contour Racing, where developing athletes are given the key drivers to succeed alongside like-minded teammates in XCO, XCM, & Gravel.

Neversecond is the official performance nutrition partner of DWRunning
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DWRunning

DWRunning is a Chicago-based competitive road racing team for hard-working adults who have jobs & responsibilities outside of running. We provide high touch, fully individualized training plans for each athlete to help them get the most out of themselves each day. In addition to that, we operate & compete as a closely-knit team, with multiple weekly team runs, various social events, and an overall strong community. We currently roll about 175 athletes deep, with athletes of all ages, speeds, demographics, and race focuses. DWRunning is one of the premier racing teams in Chicago both in the development of elite runners and in the consistent improvement & empowerment of all athletes.

Neversecond is the official performance nutrition partner of Endurance Bike & Run Performance Coaching
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Endurance Bike & Run Performance Coaching

Endurance Bike and Run, run by coaches John Hampshire and Clare Pearson in the beautiful Pyrénées-Orientales, supports endurance athletes worldwide, particularly those competing in ultra-distance events. Since becoming NeverSecond ambassadors in 2024, our athletes and coaches have consistently trusted NeverSecond to fuel their biggest training blocks and races. We're excited to collaborate on the Women’s Scholarship Programme, supporting five inspiring athletes as they take on new challenges. Follow the journeys of these athletes and the wider EBR community on Instagram @bikeandruncoach.

Neversecond is the official performance nutrition partner of I Race Like a Girl and Girls Get Gritty
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I RACE LIKE A GIRL / GIRLS GET GRITTY

IRACELIKEAGIRL/GIRLSGETGRITTY is a global Women's endurance team built for athletes who love triathlon, running, gravel, and all things tough. We provide structure, community, and support for women pushing their limits in any endurance discipline. Members get access to training resources, racing guidance, and a team that shows up for each other year-round.  It’s a team where every woman belongs.

Neversecond is the official performance nutrition partner of High Five Endurance
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High Five Endurance

High Five Endurance is a community-driven triathlon team built on support, grit, and a shared love of pushing our limits together. In a serious world, we believe in finding joy in the grind, lifting each other up, working hard, and having fun even when the miles get tough. While triathlon is our core, we welcome and celebrate single-sport athletes who share our mindset and energy. As we grow, our mission is to elevate the endurance community locally and beyond, showing up for one another with high fives included.

Neversecond is the official performance nutrition partner of NDUR Coaching
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NDUR COACHING

NDUR Coaching is based out of Laredo, Tx, right on the border with Mexico. We work with any athletes who want to better themselves and improve their performance. This partnership is important to me because I believe in the quality of NeverSecond products. Nutrition during activity plays a big role in performance, and I like to offer the best to the athletes I work with. 

Neversecond is the official performance nutrition partner of Paragon Training
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Paragon Training

Paragon Training has been providing high-performance coaching for endurance athletes since 2014. Wealso operate a Performance Center in San Antonio, Tx that carries a selection of the best brands in endurance sports to help athletes train hard and recover well. The services we offer include coaching, bike fitting, sweat testing, lactate testing, and nutrition consulting for triathletes, swimmers, cyclists, and runners. Shop for apparel, equipment, and nutrition products.

Neversecond is the official performance nutrition partner of Peak Endurance
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Peak Endurance

Peak Endurance is based in Victoria, BC. We are the Island’s leading trail-running community, offering coaching, group training, and beginner-friendly events that make the sport more accessible. We’re dedicated to helping athletes grow through structured training, supportive group culture, and unforgettable trail experiences. Our community includes runners of all ages and backgrounds, from first-time 5K athletes to seasoned ultramarathoners. Through our partnership with Neversecond, we’re able to provide trusted fueling guidance that keeps our athletes performing at their best."

Podium Sports Medicine

Sierra holds a Master’s Degree in Exercise Physiology from the University of Tennessee where she focused on bone health in female road cyclists, mountain bikers, and runners for her thesis and masters cyclist physiology for her independent study. Sierra works as a cycling coach in all disciplines and a spokesperson for weight lifting to stay healthy. She races for Team Winston-Salem on the US pro road and mountain bike circuit while also racing gravel when she can!

Neversecond is the official performance nutrition partner of QT2 Systems
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QT2 Systems

QT2 Systems is a premier endurance coaching organization built on a data-driven methodology that helps athletes train with precision and race at their true potential. Using Critical Power/Critical Speed modeling, quantified load management, targeted strength profiling, and evidence-based fueling systems, we deliver training that adapts intelligently to each athlete’s physiology. We support triathletes, runners, and cyclists at every level with personalized coaching, dynamic training plans, and a robust performance analytics framework

Neversecond is the official performance nutrition partner of Team MPI
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Team MPI

Mark Sortino is a distinguished USA Triathlon Level III Coach, USA Cycling Level II Coach, and certified USAT Race Director, as well as the co-founder and CEO of Team MPI based in Boise, Idaho. He has successfully coached a diverse range of athletes, from novice age groupers to elite professional endurance competitors, many of whom have qualified for and participated in world championships in their respective sports. Mark has had the privilege of serving on the National Coaching Team of USA Paratriathlon since its inception, where he has coached Team USA at the Rio, Tokyo, and Paris Paralympic Games. In addition to his coaching accomplishments, Mark is a US Veteran, having served 20 years in the US Navy as a Naval Flight Officer, and he is a graduate of the US Naval Academy.

Neversecond is the official performance  nutrition partner of Toro Performance
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Toro Performance

Toro Performance is a Phoenix, Arizona–based endurance coaching program founded in 2012 and built on precision, purpose, and proven methodology. We combine world-class training principles with personalized guidance to help athletes unlock their highest potential in triathlon, running, and cycling. Our training is meticulously crafted to exceed the demands of racing in training, building confidence, durability, and true race readiness. Our culture is grounded in community, accountability, and relentless improvement.

Neversecond is the official performance nutrition parner of TRC Performance Coaching
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TRC Performance Coaching

TRC Performance Coaching delivers a complete performance experience, backed by over 10 years of coaching expertise and Coach Mike’s background as a former professional athlete. From high-performance triathlon, cycling, and run coaching to bike fitting, gait analysis, and equipment and nutrition guidance, everything is offered under one roof. Coach Mike integrates training, mechanics, and gear, nothing is treated in isolation. Every swim, bike, run, and nutrition element is connected, ensuring each athlete reaches their goals efficiently and effectively.

Neversecond is the official performance nutrition partner of Trifinii
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Trifiniti

Based in Northern California, TRIFINITI provides personalized coaching and consulting services to endurance athletes and fitness enthusiasts, both locally and globally. With over 45 years of experience, Duane and Dorette Franks have guided athletes of all levels, from beginners to national and world champions. Duane, holding a Master’s in Exercise Physiology, is certified by USA Triathlon, Ironman U, and the American College of Sports Medicine. Dorette, a registered and licensed Dietitian Nutritionist, holds a Master’s in Nutrition and Human Performance as well as coaching certifications from USA Triathlon and USA Track & Field. Together, they work under the philosophy that the best training plan isn't the one you follow; It's the one that follows you. 

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Trimarni Coaching and Nutrition

Marni Sumbal MS, RD, CSSD, LD/N is the owner of Trimarni Coaching and Nutrition, a coaching and nutrition company based in Greenville, South Carolina. Marni is a 3x author, Board Certified Sports Dietitian and holds a Master of Science in Exercise Physiology. She is a 22x Ironman finisher, 3x XTRI finisher, and 6x Ironman World Championship finisher. In 2024, she won IM 70.3 Louisville, placed overall amateur female at Ironman Chattanooga and finished top female American at XTRI Norseman. Her husband Karel, is a RETUL bike fitter and specializes in bike performance optimization and race day tune ups. When Marni is not working or training, you can find her volunteering her time at schools and hospitals with her certified therapy dog Sunny. 

Neversecond is the official performance nutrition partner of White Pine Athletics
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White Pine Athletics

White Pine Athletics is built on the idea that great coaching blends real exercise-physiology knowledge with an approachable, athlete-first touch. We’ve supported riders at every stage—from beginners learning the rhythm of structured training to professionals and World Championship contenders who rely on us for precision, clarity, and honest guidance. Our coaching style is grounded in science but delivered in a way that feels human, collaborative, and deeply invested in long-term growth. Partnering with Neversecond allows us to bring that same blend of expertise and authenticity to the fueling strategies our athletes trust every day.

Neversecond is the official performance nutrition partner of Wukar Fit
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Wukar Fit

WUKAR Fit is a Salt Lake City based strength and conditioning coaching company. I work directly with athletes ranging from Olympians and World Champions to weekend warriors at our physical location in Salt Lake and online with athletes around the world. My coaching philosophy is simple. Stronger is Better.

Empowering Together

Neversecond and Cinch Cycling Coaching join forces to elevate training and race-day execution through science-backed fueling and coaching.

Driven by science.

We use only evidence-based research and studies to develop our products.

What’s on the label is what’s in it.

No unnecessary ingredients. No syrupy flavors. No magic ingredients. No birthday cake bars.

Trust but verify.

All Neversecond products are rigorously tested and certified free of banned substances by Informed Sport.

We test exhaustively.

We test new products rigorously in our performance lab and in the field with athletes.