our teams & athletes

Much more than traditional sponsorship

Our relationship with our teams and athletes goes far beyond traditional “sponsorship.”

All Neversecond™ athletes and teams use our products because they understand that the most important consideration is performance. With so much at stake, these partners choose Neversecond™ because they understand how critical the right performance nutrition is. Often, it is the difference between first and fifth place.

Our partners also help us improve our products. They are our front line, the place where theory and practice meet. Athletes under intense race conditions provide the best possible product feedback, which we use to improve our products and to develop new ones.

Beyond performance nutrition, we also provide our athletes and teams with ongoing nutrition advisory and testing to support long-term consistent marginal performance gains. This includes ongoing nutrition counseling, pre-race meal planning and supplement streamlining.

our teams & athletes


Much more than traditional sponsorship

Our relationship with our teams and athletes goes far beyond traditional “sponsorship.”

All Neversecond™ athletes and teams use our products because they understand that the most important consideration is performance. With so much at stake, these partners choose Neversecond™ because they understand how critical the right performance nutrition is. Often, it is the difference between first and fifth place.

Our partners also help us improve our products. They are our front line, the place where theory and practice meet. Athletes under intense race conditions provide the best possible product feedback, which we use to improve our products and to develop new ones.

Beyond performance nutrition, we also provide our athletes and teams with ongoing nutrition advisory and testing to support long-term consistent marginal performance gains. This includes ongoing nutrition counseling, pre-race meal planning and supplement streamlining.


our team partners

our team partners


Fueling the two top teams at 2021 Tour de France.

EF Education-NIPPO

Team Bahrain Victorious

EF Education-NIPPO

Our C-SERIES fuel products are designed to help endurance athletes optimize their performance nutrition.

NEVERSECOND GELS HAVE GREAT FLAVOR ABSORB REALLY QUICKLY. THEY ARE REALLY MY GO TO FOR LONG RIDES.

-EF RIDER MICHAEL VALGREN

NEVERSECOND GELS HAVE GREAT FLAVOR ABSORB REALLY QUICKLY. THEY ARE REALLY MY GO TO FOR LONG RIDES.

-EF RIDER MICHAEL VALGREN

NEVERSECOND GELS HAVE GREAT FLAVOR ABSORB REALLY QUICKLY. THEY ARE REALLY MY GO TO FOR LONG RIDES.

-EF RIDER MICHAEL VALGREN

NEVERSECOND GELS HAVE GREAT FLAVOR ABSORB REALLY QUICKLY. THEY ARE REALLY MY GO TO FOR LONG RIDES.

-EF RIDER MICHAEL VALGREN


our athletes

our athletes


Much more than traditional sponsorship

Adam Hansen

Professional Cyclist turned Triathlete

Team Bahrain Victorious

Professional Cycling Team

EF Education-NIPPO

Professional Cycling Team

Team Bahrain Victorious

Professional Cycling Team

Adam Hansen

Professional Cyclist turned Triathlete

Rudy von Berg

Fast-Rising Half-Ironman Specialist

Lisa Norden

3X Olympian, Half Ironman Specialist

Els Visser

Professional Triathlete

“NEVERSECOND HAS BEEN A TRUE GAME-CHANGER IN MY MARATHON FUELING ROUTINE. THE C90 ALLOWS ME TO ABSORB THE GREATEST AMOUNT OF CARBO- HYDRATES WITHOUT ANY STOMACH DISTRESS. THIS IS KEY TO COMPETE WITH THE BEST IN THE WORLD. THE NEVERSECOND TEAM LISTENS TO MY NEEDS, DEVELOPS THE BEST PRODUCTS BASED ON SCIENCE, AND PROVIDES ME WITH FUELING STRATEGIES I NEED. I COULD NOT DO IT WITHOUT THEIR SUPPORT!”

- JORDAN HASAY. 2:20 AMERICAN MARATHONER

“NEVERSECOND HAS REALLY HELPED ME PREPARE FOR MY FIRST IRONMAN RACES THIS YEAR, WITH NUTRITION BEING A MAJOR FOCUS AREA. THE SIMPLICITY OF THE PACKAGING AND CARBOHYDRATE CONTENT MAKES THE FUELING PROCESS SUPER EASY. I CAN EASILY CALCULATE HOW MUCH FUEL I NEED DURING MY BIG SESSIONS AND RACES, I REALLY ENJOY THE CITRUS AND ESPRESSO FLAVORS ESPECIALLY.”

- LISA NORDEN. 2x OLYMPIAN AND IRONMAN CHAMPION

“NEVERSECOND HAS BEEN A TRUE GAME-CHANGER IN MY MARATHON FUELING ROUTINE. THE C90 ALLOWS ME TO ABSORB THE GREATEST AMOUNT OF CARBO- HYDRATES WITHOUT ANY STOMACH DISTRESS. THIS IS KEY TO COMPETE WITH THE BEST IN THE WORLD. THE NEVERSECOND TEAM LISTENS TO MY NEEDS, DEVELOPS THE BEST PRODUCTS BASED ON SCIENCE, AND PROVIDES ME WITH FUELING STRATEGIES I NEED. I COULD NOT DO IT WITHOUT THEIR SUPPORT!”

- JORDAN HASAY. 2:20 AMERICAN MARATHONER

“NEVERSECOND HAS REALLY HELPED ME PREPARE FOR MY FIRST IRONMAN RACES THIS YEAR, WITH NUTRITION BEING A MAJOR FOCUS AREA. THE SIMPLICITY OF THE PACKAGING AND CARBOHYDRATE CONTENT MAKES THE FUELING PROCESS SUPER EASY. I CAN EASILY CALCULATE HOW MUCH FUEL I NEED DURING MY BIG SESSIONS AND RACES, I REALLY ENJOY THE CITRUS AND ESPRESSO FLAVORS ESPECIALLY.”

- LISA NORDEN. 2x OLYMPIAN AND IRONMAN CHAMPION


Guidance

Guidance


Plan like a pro.

We aim to give everyday athletes the same nutritional guidance that professional athletes receive. Take a tour of Neversecond Guidance System and start your journey towards better fueling.

Plan like a pro.

We aim to give everyday athletes the same nutritional guidance that professional athletes receive. Take a tour of Neversecond Guidance System and start your journey towards better fueling.

Get a FREE nutrition plan.

Get a FREE nutrition plan.


STORIES

STORIES


FEATURED

EF Dominates at The Giro

EF Education-NIPPO Off to a great start in 2021 and showing no signs of slowing down

LEARN MORE

FEATURED

EF Dominates at The Giro

EF Education-NIPPO Off to a great start in 2021 and showing no signs of slowing down

LEARN MORE

FOOD FINDS

Essays from The Tour

Exploring the communities that make The Tour such a special event.

NUTRITIONIST SPOTLIGHT

EFs Will Girling

Exploring the communities that make The Tour such a special event.

ATHLETES & TEAMS

What makes Lacklan Morton tick?

From the ALT Tour to Leadville 100MTB who really is Lachlan Morton and what drives him?

FOOD FINDS

Essays from The Tour

Exploring the communities that make The Tour such a special event.

NUTRITIONIST SPOTLIGHT

EFs Will Girling

Exploring the communities that make The Tour such a special event.

ATHLETES & TEAMS

What makes Lacklan Morton tick?

From the ALT Tour to Leadville 100MTB who really is Lachlan Morton and what drives him?

Customer service


We are here for you 24/7.

Call Us

Please Call 1.800.555.1212

Monday through Saturday

9AM to 6PM EST

Email Us

Please email us 24/7 at

hello@never2.com with

any of you questions

Follow Us

Please follow us

on Instagram, Facebook,

Twitter and Youtube.

Customer service


We are here for you 24/7.

Call Us

Please Call 1.800.555.1212

Monday through Saturday

9AM to 6PM EST

Email Us

Please email us 24/7 at

hello@never2.com with

any of you questions

Follow Us

Please follow us

on Instagram, Facebook,

Twitter and Youtube.

Sign up for Neversecond News

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Sign up for Neversecond News

Be the first to know about new products, special offers, curated content and much more!

By signing up to the Neversecond newsletter, you agree to our Terms and Conditions and that you have read our Privacy Policy including our Cookie Use