Taking American Cycling to the next level

CINCH was founded by Tom and Kourtney Danielson to be a solution designed to develop all aspects of an athlete through the 5 Pillars of Form, Fitness, Nutrition, Execution, and Focus. Over the course of Tom Danielson’s 15-year professional cycling career, he and Kourtney worked with the leading pioneers in all aspects of sports performance. As Tom continued to develop as an athlete, they both learned that building a winning rider composition was the result of focusing on all aspects of what made an athlete elite, leaving no stone unturned. Tom and Kourtney's pursuit of the highest level of personal progress developed into an intense coaching passion that transcends all levels of athletes. Through listening to athlete needs and finding unique solutions for hundreds of different athletes of all backgrounds and abilities, CINCH Coaching was born. The result is a complete process designed to guide athletes through a continuous journey of athletic and personal progression, with a high level of mentorship guiding you every step of the way. 




Longmont Colorado

Founders & Owners

Tom and Kourtney Danielson

test. measure. perfect. repeat.

Cinch Cycling & Racing is known for their impeccable attention to detail, testing and training so that their team racers leave little - if nothing - to chance. They understand the value of precision fueling, and practice with it religiously. Neversecond's system of products fits perfectly into the Cinch philosophy and protocol.

Working together to help everyday athletes benefit from education and daily practice.

In additon to their elite racing team, Cycling coaches a vast group of everyday athletes - helping them be the best version of themselves. Leveraging Neversecond's Guidance System, Cinch and Neversecond are able to help everyday athletes adopt a proper fueling regimen to support their personal goals.

Driven by science.

We use only evidence-based research and studies to develop our products.

What’s on the label is what’s in it.

No unnecessary ingredients. No syrupy flavors. No magic ingredients. No birthday cake bars.

Trust but verify.

All Neversecond products are rigorously tested and certified free of banned substances by Informed Sport.

We test exhaustively.

We test new products rigorously in our performance lab and in the field with athletes.